It's not uncommon for many bands and artists to be passed over by record labels who don't quite see the potential, and have to work independently to make a name for themselves, at which point the labels suddenly become interested. Ed Sheeran has experienced this very thing.
One of the most talked about artists of late, Stormzy, released his debut album last week, independently and on his own terms. Check out the interview with his manager Tobe Onwuka to find out why they have chosen to sidestep the traditional record label model and how they have made this work...
Stormzy manager Tobe Onwuka discusses releasing debut album without a record label